September 8 2010 11:43 PM

Minimarket

Minimarket A/W10

Septembre, the fashion week is coming soon here in London.

I decided to talk a bit about fashion on Playtime this month and I am beginning with the Elvestedt sisters, Sofie, Pernilla and Jennifer. The sisters are designing beautiful collections for their Minimarket project. Created in 2006, the line had a big impact in the fashion world and continue to grow.

The Autumn/Winter 2010 collection is a brilliant mix of different cultures with a theatrical and graphical touch. The make-up is perfect and I love the hats, obviously! I look forward to see the next collection.